Lectures from Casual Connect USA 2016



DEVELOPMENT WORKSHOPS.

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AMAZON DEVELOPER DAY | WEDNESDAY 20th July 2016
9:00-17:00 | SALON 7 | AMAZON DEVELOPER DAY

AMAZON DEVELOPER DAY – 360° APP MONETIZATION



 speaker details & RSVP   add session2016-07-20 09:00:002016-07-20 17:00:00America/Los_AngelesAMAZON DEVELOPER DAY – 360° APP MONETIZATION | Casual Connect Session — Join us for a free, all-day event where leaders from Amazon, App Annie, Backflip Studios and more will discuss what’s working with ads, IAP, retention, analytics, ASO, and social engagement to maximize revenue. See how bestselling apps monetize their games – even when their apps aren’t open. Learn how to create influencers and get tips from experts at Twitch on gaining exposure for your game. Come and go as you please – and enjoy food, drinks, swag and giveaways. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH TIMEZONE (GMT -07:00) Pacific Daylight Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.SALON 7 | MARRIOTT MARQUIS, San FranciscoCasual Connectscheduling@casualgamesassociation.org

Join us for a free, all-day event where leaders from Amazon, App Annie, Backflip Studios and more will discuss what’s working with ads, IAP, retention, analytics, ASO, and social engagement to maximize revenue. See how bestselling apps monetize their games – even when their apps aren’t open. Learn how to create influencers and get tips from experts at Twitch on gaining exposure for your game. Come and go as you please – and enjoy food, drinks, swag and giveaways.
GOOGLE WORKSHOP | MONDAY 18th July 2016
13:00-15:00 | SALON 10, 11, 12 | GOOGLE WORKSHOP

GOOGLE WORKSHOP



 add session2016-07-18 13:00:002016-07-18 15:00:00America/Los_AngelesGOOGLE WORKSHOP | Casual Connect Session — Join product leaders from Google for deep dives and demos on these marketing must-do’s: | 1:00 - 1:25 Best practices for finding and engaging high quality players | 1:25 - 1:50 Build the buzz and get the install – the one-two punch of awareness and intent | 1:50 - 2:15 Aligning monetization with player happiness | 2:15 - 2:40 More than a glimpse – storytelling using engaging formats | 2:40 - 3:00 Tips for taking your game global – efficiently —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH TIMEZONE (GMT -07:00) Pacific Daylight Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.SALON 10, 11, 12 | MARRIOTT MARQUIS, San FranciscoCasual Connectscheduling@casualgamesassociation.org

Join product leaders from Google for deep dives and demos on these marketing must-do’s:

1:00 - 1:25 Best practices for finding and engaging high quality players
1:25 - 1:50 Build the buzz and get the install – the one-two punch of awareness and intent
1:50 - 2:15 Aligning monetization with player happiness
2:15 - 2:40 More than a glimpse – storytelling using engaging formats
2:40 - 3:00 Tips for taking your game global – efficiently
EVENTS | SUNDAY 17th July 2016
18:00 – 21:00 | GOLDEN GATE A – MARRIOTT MARQUIS | NETWORKING PARTY

BADGE PICK-UP PARTY


Sponsored by UPSIGHT
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MONDAY 18 JULY 2016
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EMCEES | MONDAY 18th July 2016
9:30AM | MONDAY 18th July 2016
 
9:30 | SALON 7 | INDUSTRY INSIGHTS

Games + Entertainment=Gamertainment: A Conversation with SGN Co-Founder and CEO Chris DeWolfe on the New Industry Paradigm


Chris DeWolfe, CEO & Co-Founder, SGN
Interviewed by Geoff Keighley, Producer, The Game Awards

 speaker details   add session2016-07-18 09:30:002016-07-18 10:25:00America/Los_AngelesGames + Entertainment=Gamertainment: A Conversation with SGN Co-Founder and CEO Chris DeWolfe on the New Industry Paradigm | Casual Connect SessionChris DeWolfe, CEO and Co-Founder, SGN | Interviewed by Geoff Keighley, Producer, The Game Awards — The old paradigm is dead. Meet the new one: Gamertainment. Games are becoming films at a faster rate than ever before. At the same time, well-known film/TV brands and celebrities are becoming games. Now, just watching people play games counts as entertainment. Hear why SGN CEO and co-founder Chris DeWolfe believes the boundaries that once defined gaming and entertainment are increasingly irrelevant, and how the former MySpace co-founder and CEO is acting accordingly. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH TIMEZONE (GMT -07:00) Pacific Daylight Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.SALON 7 | MARRIOTT MARQUIS, San FranciscoCasual Connectscheduling@casualgamesassociation.org

The old paradigm is dead. Meet the new one: Gamertainment. Games are becoming films at a faster rate than ever before. At the same time, well-known film/TV brands and celebrities are becoming games. Now, just watching people play games counts as entertainment. Hear why SGN CEO and co-founder Chris DeWolfe believes the boundaries that once defined gaming and entertainment are increasingly irrelevant, and how the former MySpace co-founder and CEO is acting accordingly.
10:30AM | MONDAY 18th July 2016
11:00AM | MONDAY 18th July 2016
11:30AM | MONDAY 18th July 2016
12:00 NOON | MONDAY 18th July 2016
12:00 | YERBA BUENA BALLROOM | SPECIAL EVENTS

LUNCH BREAK


Sponsored by Gamesauce


GOOGLE WORKSHOP | MONDAY 18th July 2016
13:00-14:55 | SALON 10, 11, 12 | GOOGLE WORKSHOP

GOOGLE WORKSHOP



 add session2016-07-18 13:00:002016-07-18 14:55:00America/Los_AngelesGOOGLE WORKSHOP | Casual Connect Session — Join product leaders from Google for deep dives and demos on these marketing must-do’s: | 1:00 - 1:25 Best practices for finding and engaging high quality players | 1:25 - 1:50 Build the buzz and get the install – the one-two punch of awareness and intent | 1:50 - 2:15 Aligning monetization with player happiness | 2:15 - 2:40 More than a glimpse – storytelling using engaging formats | 2:40 - 3:00 Tips for taking your game global – efficiently —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH TIMEZONE (GMT -07:00) Pacific Daylight Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.SALON 10, 11, 12 | MARRIOTT MARQUIS, San FranciscoCasual Connectscheduling@casualgamesassociation.org

Join product leaders from Google for deep dives and demos on these marketing must-do’s:

1:00 - 1:25 Best practices for finding and engaging high quality players
1:25 - 1:50 Build the buzz and get the install – the one-two punch of awareness and intent
1:50 - 2:15 Aligning monetization with player happiness
2:15 - 2:40 More than a glimpse – storytelling using engaging formats
2:40 - 3:00 Tips for taking your game global – efficiently
1:00PM | MONDAY 18th July 2016
1:30PM | MONDAY 18th July 2016
2:00PM | MONDAY 18th July 2016
2:30PM | MONDAY 18th July 2016
3:00PM | MONDAY 18th July 2016
15:00 | YERBA BUENA BALLROOM | SPECIAL EVENTS

COFFEE BREAK


Sponsored by Gamesauce


3:30PM | MONDAY 18th July 2016
 
15:30 | SALON 7 | INDUSTRY INSIGHTS

PLENARY SESSION: Breaking the Ice: A Conversation on the Glacial Movement of the Top Grossing Charts


Kevin Chou, CEO, Kabam
Interviewed by: Michael Metzger, SVP, Houlihan Lokey

 speaker details   add session2016-07-18 15:30:002016-07-18 15:55:00America/Los_AngelesPLENARY SESSION: Breaking the Ice: A Conversation on the Glacial Movement of the Top Grossing Charts | Casual Connect SessionKevin Chou, CEO, Kabam | Interviewed by: Michael Metzger, SVP, Houlihan Lokey — In a fireside chat, Kabam’s CEO Kevin Chou will explore the theme of multi-year retention and its impact on why the top games stay frozen on the top charts. The conversation will include insight on how Kabam thinks about developing and operating games for multi-year success, using examples from the company’s long running Marvel Contest of Champions and Underworld Empires games. Kevin will also discuss why short-term metrics is the antithesis to long-term game success. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH TIMEZONE (GMT -07:00) Pacific Daylight Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.SALON 7 | MARRIOTT MARQUIS, San FranciscoCasual Connectscheduling@casualgamesassociation.org

In a fireside chat, Kabam’s CEO Kevin Chou will explore the theme of multi-year retention and its impact on why the top games stay frozen on the top charts. The conversation will include insight on how Kabam thinks about developing and operating games for multi-year success, using examples from the company’s long running Marvel Contest of Champions and Underworld Empires games. Kevin will also discuss why short-term metrics is the antithesis to long-term game success.
4:00PM | MONDAY 18th July 2016
4:30PM | MONDAY 18th July 2016
5:00PM | MONDAY 18th July 2016
EVENTS | MONDAY 18th July 2016
20:00 – MIDNIGHT | CITY HALL | NETWORKING PARTY

OFFICIAL CASUAL CONNECT DAY 1 PARTY


Sponsored by ADCOLONY and AMAZON APPSTORE
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TUESDAY 19 JULY 2016
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BREAKFAST | TUESDAY 19th July 2016
9:00-11:00 | YERBA BUENA FOYER | BREAKFAST

HANGOVER STATION BREAKFAST


Sponsored by RUBICON PROJECT
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EMCEES | TUESDAY 19th July 2016
9:30AM | TUESDAY 19th July 2016
10:00AM | TUESDAY 19th July 2016
10:30AM | TUESDAY 19th July 2016
11:00AM | TUESDAY 19th July 2016
11:30AM | TUESDAY 19th July 2016
11:30 | SALON 10, 11, 12 | FUNDING

PLENARY SESSION: Mitch Lasky on Big Game Hunting & Returns


Mitch Lasky, General Partner, Benchmark Capital
Interviewed by: Eric Goldberg, Managing Director, Crossover Technologies

 speaker details   add session2016-07-18 11:30:002016-07-18 12:15:00America/Los_AngelesPLENARY SESSION: Mitch Lasky on Big Game Hunting and Returns | Casual Connect SessionMitch Lasky, General Partner, Benchmark Capital | Interviewed by: Eric Goldberg, Managing Director, Crossover Technologies — The American VC with the most nine-figure exits in this decade describes the game sectors and opportunities best positioned to produce the next crop of big wins, including a dissection of the “noise” in VR; why watching is a richer vein than participating for eSports; the linear video gold mine; China as the games business wild card; and distribution and business model innovation as value creation opportunities. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH TIMEZONE (GMT -07:00) Pacific Daylight Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.SALON 10, 11, 12 | MARRIOTT MARQUIS, San FranciscoCasual Connectscheduling@casualgamesassociation.org

The American VC with the most nine-figure exits in this decade describes the game sectors and opportunities best positioned to produce the next crop of big wins, including a dissection of the “noise” in VR; why watching is a richer vein than participating for eSports; the linear video gold mine; China as the games business wild card; and distribution and business model innovation as value creation opportunities.
12:00 NOON | TUESDAY 19th July 2016
12:00 | YERBA BUENA BALLROOM | SPECIAL EVENTS

LUNCH BREAK


Sponsored by Gamesauce


12:30PM | TUESDAY 19th July 2016
1:00PM | TUESDAY 19th July 2016
1:30PM | TUESDAY 19th July 2016
2:00PM | TUESDAY 19th July 2016
2:30PM | TUESDAY 19th July 2016
3:00PM | TUESDAY 19th July 2016
15:00 | YERBA BUENA BALLROOM | SPECIAL EVENTS

COFFEE BREAK


Sponsored by Gamesauce


3:30PM | TUESDAY 19th July 2016
4:00PM | TUESDAY 19th July 2016
4:30PM | TUESDAY 19th July 2016
5:00PM | TUESDAY 19th July 2016
EVENTS | TUESDAY 19th July 2016
 
21:00 – 01:00 | RUBY SKYE | NETWORKING PARTY

OFFICIAL CASUAL CONNECT DAY 2 PARTY


Sponsored by SOFTLAYER and TAPJOY
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WEDNESDAY 20 JULY 2016
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BREAKFAST | WEDNESDAY 20th July 2016
9:00-9:45 | SALON 7 | AMAZON DEVELOPER DAY BREAKFAST

AMAZON DEVELOPER DAY BREAKFAST



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Enjoy a delicious breakfast before Casual Connect Day 3. Part of Amazon Developer Day.
AMAZON DEVELOPER DAY | WEDNESDAY 20th July 2016
9:00-17:00 | SALON 7 | AMAZON DEVELOPER DAY

AMAZON DEVELOPER DAY – 360° APP MONETIZATION



 speaker details & RSVP   add session2016-07-20 09:00:002016-07-20 17:00:00America/Los_AngelesAMAZON DEVELOPER DAY – 360° APP MONETIZATION | Casual Connect Session — Join us for a free, all-day event where leaders from Amazon, App Annie, Backflip Studios and more will discuss what’s working with ads, IAP, retention, analytics, ASO, and social engagement to maximize revenue. See how bestselling apps monetize their games – even when their apps aren’t open. Learn how to create influencers and get tips from experts at Twitch on gaining exposure for your game. Come and go as you please – and enjoy food, drinks, swag and giveaways. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH TIMEZONE (GMT -07:00) Pacific Daylight Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.SALON 7 | MARRIOTT MARQUIS, San FranciscoCasual Connectscheduling@casualgamesassociation.org

Join us for a free, all-day event where leaders from Amazon, App Annie, Backflip Studios and more will discuss what’s working with ads, IAP, retention, analytics, ASO, and social engagement to maximize revenue. See how bestselling apps monetize their games – even when their apps aren’t open. Learn how to create influencers and get tips from experts at Twitch on gaining exposure for your game. Come and go as you please – and enjoy food, drinks, swag and giveaways.
EMCEES | WEDNESDAY 20th July 2016
10:00AM | WEDNESDAY 20th July 2016
10:30AM | WEDNESDAY 20th July 2016
11:00AM | WEDNESDAY 20th July 2016
11:30AM | WEDNESDAY 20th July 2016
12:00 NOON | WEDNESDAY 20th July 2016
12:00 | YERBA BUENA BALLROOM | SPECIAL EVENTS

LUNCH BREAK


Sponsored by Gamesauce


1:00 PM | WEDNESDAY 20th July 2016
13:00 | SALON 10, 11, 12 | SPECIAL EVENTS

INDIE PRIZE AWARDS


Sponsored by UNITY TECHNOLOGIES
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2:00PM | WEDNESDAY 20th July 2016
2:30PM | WEDNESDAY 20th July 2016
3:00PM | WEDNESDAY 20th July 2016
15:00 | YERBA BUENA BALLROOM | SPECIAL EVENTS

COFFEE BREAK


Sponsored by Gamesauce


INDIE DEVELOPMENT WORKSHOP | WEDNESDAY 20th July 2016
15:30-17:00 | SALON 5, 6 | INDIE DEVELOPMENT WORKSHOP

Crash Course in Building Your Indie Game Studio


Quoc Tran, Co-Founder & CTO, Possum Interactive
 speaker details   add session2016-07-20 15:30:002016-07-20 17:00:00America/Los_AngelesCrash Course in Building Your Indie Game Studio | Casual Connect SessionQuoc Tran, Co-Founder and CTO, Possum Interactive — You’ve made a great game, now make a great game company! Join other indie studios in a workshop setting to learn the ins and outs of starting, growing and running a business. Key topics include corporate formation, accounting, taxes, employees and contractors, licensing, insurance, contracts, real estate leasing and more. Walk away with a game plan to get started or with a new understanding of critical topics. —————— CALENDAR USAGE NOTES: THIS ENTRY HAS BEEN AUTOMATICALLY ADJUSTED TO THE TIMEZONE OF YOUR CALENDAR. WE STRONGLY SUGGEST USING A CALENDAR WITH TIMEZONE (GMT -07:00) Pacific Daylight Time FOR WHICH TO ARRANGE BOTH YOUR SESSIONS AND MEETINGS. WHILE THIS ENTRY AND THE CC MEETING SYSTEM ACCOUNT FOR TIMEZONES, THE AUTOMATICALLY ADJUSTED TIMEZONES CAN BE CONFUSING.SALON 5, 6 | MARRIOTT MARQUIS, San FranciscoCasual Connectscheduling@casualgamesassociation.org

You’ve made a great game, now make a great game company! Join other indie studios in a workshop setting to learn the ins and outs of starting, growing and running a business. Key topics include corporate formation, accounting, taxes, employees and contractors, licensing, insurance, contracts, real estate leasing and more. Walk away with a game plan to get started or with a new understanding of critical topics.
3:30PM | WEDNESDAY 20th July 2016
4:00PM | WEDNESDAY 20th July 2016
4:30PM | WEDNESDAY 20th July 2016