As games have become services, requiring continuous ongoing 24x7 operation post-launch, the discipline of liveops has become increasingly important to a game's success. Top studios estimate that as much as 60% of their revenue comes from having an effective liveops strategy.
Yet because this field is so new, there's been a lack of information out there for developers who are just starting to realize this is a new discipline they need to master, right up there alongside game design, art, and coding.
Computer Games Association is therefore proud to partner with liveops tools provider PlayFab to offer this first-ever all-day LiveOps Connect. Join us at the Motif Hotel in Seattle as we bring together some of the top liveops practitioners in the industry to share their stories and hard-won knowledge.
Topics to be covered include analytics, live events, in-game commerce, customer acquisition, A/B testing, the proper role of ads, content management, and much more.